CodeBaby brings AI concierge avatars to The Water Council summit

CodeBaby will provide two conversational AI avatars for The Water Council’s ReFRESH Summit on Oct. 13-14 at Discovery World in Milwaukee. The hologram-based guides will help attendees navigate the event, learn about sponsors and explore the city.

Why it matters: - The activation shows how event organizers can turn existing schedules, venue details and sponsor information into a conversational experience. - Attendees at ReFRESH will be able to get answers faster without searching a program or website. - The setup also tests how AI can improve wayfinding and information access at live events.

What happened: - CodeBaby will serve as an in-kind sponsor of The Water Council’s ReFRESH: Resilience in Freshwater Summit. - The summit runs Oct. 13-14 at Discovery World on Milwaukee’s lakefront. - CodeBaby will place two conversational AI avatars on Proto hologram devices at the event. - One avatar will be stationed at the reception area as an interactive summit guide. - A second avatar will appear during the networking event to help attendees learn about sponsors and Milwaukee.

The details: - Attendees will be able to ask the reception avatar about the agenda, speakers, sessions, Discovery World and event logistics. - The networking avatar will suggest restaurants, attractions and places to visit in Milwaukee. - The avatar recommendations can include sponsor-related suggestions when appropriate. - ReFRESH will bring together leaders from the public, private and academic sectors. - The summit will focus on aging infrastructure, AI guardrails, workforce shortages and climate pressure. - The program also includes sessions on cross-sector collaboration, the circular water economy, water-related risk and artificial intelligence in the water sector. - The Water Council is a global membership organization headquartered in Milwaukee. - The organization focuses on water technology innovation and water stewardship. - The Water Council’s network connects companies, utilities, universities, nonprofits and other organizations working on freshwater challenges.

Between the lines: - CodeBaby is positioning conversational AI as an overlay on top of existing content, not a replacement for event materials or databases. - The summit gives CodeBaby a public-facing use case in a setting where attendees already need quick, practical information. - The Water Council is also signaling that it wants the event to feel more interactive and technology-forward. - Norrie Daroga, CEO of CodeBaby, said the goal is to make it easier for people to get information by asking instead of searching. - Karen Frost, executive director of The Water Council, said the avatars will help attendees find information while creating a more fun and interactive experience.

What's next: - The ReFRESH Summit takes place Tuesday, Oct. 13, and Wednesday, Oct. 14, at 500 N. Harbor Drive in Milwaukee. - Organizers expect attendees to use the avatars throughout the summit and networking event. - The activation may serve as a model for future conferences looking to add conversational AI to attendee support.

The bottom line: - CodeBaby is bringing AI concierge-style guidance to a water-industry summit, aiming to make event navigation faster, easier and more conversational.