Dom LeRoux urges audiences to create value before waiting for opportunity

Dom LeRoux used a TEDx Oconomowoc talk in Wisconsin on Oct. 17 to argue that people can shape opportunity by building trust, relationships and value first. The message will anchor his new book, launching Nov. 14 in Times Square during a Foureva Media event in New York City.

Why it matters: - LeRoux's message pushes against a common career and life mindset: waiting for someone else to open a door. - The talk frames opportunity as something people can influence through action, trust and relationships, not just luck or timing. - The idea is central to his upcoming book and his broader speaking platform.

What happened: - Dom LeRoux spoke on the TEDx Oconomowoc stage in Wisconsin on Oct. 17. - The talk used personal stories, humor and an onstage whiteboard demonstration to make the point. - LeRoux rearranged four words — Opportunity, Relationship, Trust and Create Value — into a new sequence: Create Value First → Build Trust → Grow Relationships → Opportunities Emerge. - The audience response included laughter and emotional moments during the talk at the Oconomowoc Arts Center.

The details: - LeRoux said people often wait for the right person, the right break or the right moment before starting. - The talk argued that people can begin by creating value, building trust, developing genuine relationships and taking action. - LeRoux defined Create Value First as contributing intentionally and consistently without keeping score. - He said no one can guarantee an opportunity or control when it arrives. - He said people can influence what happens before an opportunity arrives through contribution, preparation, trust and relationships. - LeRoux's background in e-commerce growth shaped his view of trust before transactions. - LeRoux is originally from Montreal. - LeRoux is the author of The Corporate Gifting Playbook, which was recognized by the International Impact Book Awards earlier in 2026.

Between the lines: - The talk turns a motivational idea into a repeatable framework, which makes the message easier to apply in business and personal life. - The sequence shifts attention away from outcome-chasing and toward behaviors people can control. - The emphasis on value first also positions networking as a byproduct of contribution, not a transactional exchange. - LeRoux's framing suggests opportunity is less about waiting and more about preparing the conditions that allow it to grow.

What's next: - LeRoux's book, We Have Opportunity Backwards, is set to launch on Saturday, Nov. 14, 2026. - The launch will take place in Times Square during the Foureva Media NYC VIP Brand Retreat in New York City. - The retreat runs Nov. 12-15 and will feature brand strategy, creative content, a billboard experience and networking. - The event is hosted by Jamar Jones and Foureva Media. - Book information is available here. - Event information is available here.

The bottom line: - LeRoux's core message is simple: stop waiting for opportunity to appear and start creating the conditions that make it possible. - He says value, trust and relationships come before the moment people usually call an opportunity.

Additional context: - Just a week before the TEDx talk, LeRoux was named one of three Rising Star Award recipients at the International Impact Book Awards' Hollywood Author of the Year gala. - The same gala also honored Rich Dad Poor Dad co-author Sharon Lechter with its Lifetime Impact Award. - LeRoux is based in Clearwater, Florida, and serves as an e-commerce growth executive. - He has helped scale eight- and nine-figure businesses and has served as a Panel Advisor to USF's Muma College of Business. - More information is available on Dom LeRoux's website, the TEDx speaker page, and the International Impact Book Awards winners showcase. - Interviews and high-resolution event photographs are available here.